B2B Lead Generation & Social Media

B2B marketing consultant Mac McIntosh has posted an interesting blog entry on B2B lead generation and social media. View it at…

http://tinyurl.com/cnzgs4

Business Survival During A Recession

Chad Moutray, chief economist with the U.S. Small Business Administration, recently posted a timely question at Linkedin.com. He asked "What measures should small businesses take to weather this economic downturn?"

He received over 1,000 responses and posted a summary of the top 10 answers on his blog. While the question related to small business, companies of any size could benefit from some of these strategies.

My answer was #5 - Keep your number one focus on existing customers. New customer acquisition is five times more expensive than servicing existing clients.

To see the other top 10 answers, visit Chad's blog...

http://tinyurl.com/6j3ugb

David Coyne
http://www.b2bcopywriter.net

Marketing In An Economic Slump

Marketing Sherpa has published a special report
called "Marketing During A Downturn: 10 Insights
Into How Marketers Are Handling The Slump."

Get it here...
http://www.marketingsherpa.com/Reports/DownturnReport.pdf

David Coyne
http://www.b2bcopywriter.net

Source of Blog Content

Do you answer questions posted on web discussion boards? If you do, you may have a source of blog content. I find with a bit of editing, many of the answers that I post can actually be used as entries on my blog.

David Coyne
http://www.b2bcopywriter.net

Beyond Marketing: What else generates high quality leads?

Recently, I came across an issue on an online discussion board about the value of direct marketing vs. branding. In my response, I mentioned another crucial component to generating company success: customers. If you provide a quality product and outstanding service, customers can be the best brand ambassadors and lead generators around.

Now, that may seem obvious. But with the advent of the Internet, it's much easier for customers to shop around and compare competitors. Customers who spread great word-of-mouth advertising can help companies break out from the commoditization trap that the Internet has created.


David Coyne
http://www.b2bcopywriter.net

Lead Generation: Key Ways To Make It A Success

If you're concerned about lead generation for your company,
you may want to have a look at this report. MarketingProfs recently
conducted an in-depth study on perceptions, behaviors and
lead generation performance in the B2B sector.

The report reveals "how you can effectively calculate and leverage
lead generation ROI within your own organization."

Topics include...

• Lead Generation Objectives
• Lead Generation Marketing Metrics
• Marketing and Sales Alignment
• Key Correlations to Growth
• Marketing ROI Discipline
• Key Drivers of Effectiveness
• Budget and Goal Alignment

Download this free report at...
http://www.shrinkmylink.com/huqqson

David Coyne
http://www.b2bcopywriter.net/

A Hidden Source For Keywords Right Under Your Nose

If your company produces brochures, newsletters, case studies and other marketing collateral, they may be a rich source of keywords. Upload pdf files of your marketing collateral to your website. Not only will web visitors find this helpful, but Google also indexes pdf files. This can boost your search engine rankings.

Get more SEO copywriting tips here


David Coyne
http://www.b2bcopywriter.net